Michael Eisen is an evolutionary biologist at University of California Berkeley and an Investigator of the Howard Hughes Medical Institute. He is also co-founder of the Open Access (OA) publisher Public Library of Science (PLoS).
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| Michael Eisen |
Founded in 2000, PLoS was conceived as an advocacy group for what only later became known as Open Access. PLoS’ first initiative was to publish an Open Letter and invite scientists around the world to sign on to it.
Those signing pledged that henceforth they would “publish in, edit or review for, and personally subscribe to only those scholarly and scientific journals that have agreed to grant unrestricted free distribution rights to any and all original research reports that they have published, through PubMed Central and similar online public resources, within 6 months of their initial publication date.”
Nearly 34,000 scientists from 180 countries signed the pledge; but while a small handful of publishers complied with the demands outlined in the letter, most blithely ignored it. Worse, most of the scientist signatories proved happy to forswear their own pledge, and continue publishing in the very journals that had turned a deaf ear to them.
Disappointed but undeterred, Eisen and the other two PLoS co-founders — biochemist Patrick Brown, and Nobel Laureate Harold Varmus — reinvented the organisation as a non-profit publisher, and in 2003 they launched an OA journal called PLoS Biology. PLoS Medicine followed a year later.
PLoS ONE
Today PLoS publishes seven OA journals and is also experimenting with new OA services like PLoS Currents, which aims to minimise the delay between the generation and publication of new research. Papers are published within days of being submitted.
PLoS was able to become a publisher thanks to a $9 million grant it received in 2002 from the Gordon and Betty Moore Foundation. The challenge was to become financially sustainable before the grant ran out.
With this aim in mind, PLoS decided to levy a one-off article-processing charge (APC) for each paper it published. This avoids having to charge a subscription to those who want to access PLoS papers. Instead, the publisher can make all the papers it publishes freely available on the Web. Later dubbed Gold OA, this approach was originally pioneered by commercial OA publisher BioMed Central (BMC).
Many were sceptical that such a model could work, and not without reason: PLoS initially struggled to pay its way. But in 2006 the publisher launched PLoS ONE, a new journal that was not only radical in concept, but was to prove a financial saviour.
PLoS ONE is revolutionary in two ways. First, where journals are normally discipline specific PLoS ONE will consider any paper in any discipline within the hard sciences. Second, reviewers are told only to assess the technical validity of papers submitted, not their likely scientific importance or significance.
It turned out to be a winning formula, and PLoS ONE grew so rapidly that it is now the largest peer-reviewed journal in the world. It has published over 31,000 papers since 2006, 14,000 of them in 2011 alone, which represents 1 in 60 of all the papers indexed by PubMed that year.
Importantly, thanks to PLoS ONE, the publisher was able to announce last year that its annual operating revenues in 2010 had exceeded expenses for the first time.
But success has not come without controversy. Critics accuse PLoS of engaging in “bulk, cheap publishing of lower quality papers to subsidize its handful of high-quality flagship journals.” By doing so, they add, it is lowering the quality of published research.
Undoubtedly, the acceptance bar is much lower at PLoS ONE than at other journals. Where The Lancet and the New England Journal of Medicine accept fewer than 10% of papers submitted, for instance, PLoS ONE publishes around 65% of the papers it receives.
However, as the potential financial benefits of the PLoS ONE model became evident, traditional commercial publishers rushed to create PLoS ONE clones themselves. Today, therefore, PLoS ONE is as likely to be celebrated for pioneering a new type of megajournal as it is to be criticised for its no-frills peer review.
