As
the open access train rolls towards the future more and more traditional scholarly
publishers are jumping on board. When and how they do so is not an easy
decision—as Wiley’s Alice Meadows pointed
out recently on the Scholarly Kitchen.
Nevertheless, OA is now inevitable, so the plunge has to be taken sooner or
later.
The
University of California Press made its move in January, launching
two new open access programmes—Collabra and Luminos.
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| Alison Mudditt |
Collabra is a mega journal that will
initially focus on three broad disciplinary areas (life and biomedical
sciences, ecology and environmental science, and social and behavioural
sciences), and then expand into other disciplines at a later date. Collabra is expected
to publish its first articles in the next month or so.
Luminos is an open access monograph publisher that will publish its first book this autumn.
Luminos is an open access monograph publisher that will publish its first book this autumn.
What
is the context in which UC Press’ move needs to be seen?
The key
challenge open access poses for publishers is how to develop a workable business
model. After all, since OA requires that research publications are made freely
available, the traditional subscription model no longer works. Understandably, therefore, publishers have concluded that the costs of producing OA journals
and books will have to be recovered at the author’s side of the process (via author-side
fees) rather than at the reader’s side (via subscriptions).
The question therefore is: how
can this be done in a way that it is both workable and sustainable? Today there
are two primary ways of attempting to do this—the article-processing charge (APC) and the membership scheme.
In the former
case, the onus for finding the funds needed to pay to publish falls on authors.
This means that if they cannot persuade their institution or funder (assuming they
have one) to pay the bill, they may have to pay it themselves. (Most OA
publishers advertise fee waivers, but it is not entirely clear how many
researchers benefit from these, especially those offered by commercial publishers).
In the latter
case, the author’s institution takes on the responsibility—by bulk-buying APCs
(publication rights if you like) for all its researchers. Normally, this means the
institutional library will pay subscription-like annual fees to a number of open
access publishers. For authors this has the benefit of making OA publication
services free at the point of use, although there are variations on this model—e.g.
here
and here.
And as large subscription publishers like Springer ramp up their open access
activities we are seeing new-style
big deals emerge whereby libraries pay a single annual fee that covers both
access to the publisher’s paywalled content and
publishing rights for researchers who want to publish in their open access
journals.
These new models
have their critics, and OA advocates frequently point out that the majority of
OA journals today do not charge
a publication fee. The implication is that there are other, better, ways of
funding open access. Nevertheless, as large commercial subscription publishers increasingly
move into the open access space (offering OA journals and, increasingly, OA
books), the tide is currently moving strongly in the direction of author-side pay-to-publish
models.
Today, therefore, unless their institution has a membership scheme with the
OA journal in which they want to publish, authors looking to embrace OA still face
the challenge of finding some way of paying the publication fee. This can be very
difficult, particularly for researchers who have little or no funding (as UCLA behavioural
and evolutionary ecologist Peter Nonacs
describes here).
Those who work
in subjects where the monograph is the primary vehicle for communicating
research find themselves in a particularly hard place. Consider, for instance, that
where a commercial publisher like Springer charges $3,000
to make an article open access (and non-profit OA publisher PLOS charges between $1,350 and $2,900)
the cost of publishing an OA book can be as much as $17,500 + taxes (which is
what Palgrave
Macmillan charges). Clearly, this poses a huge challenge.
In the hope of
addressing this issue Knowledge Unlatched—a not-for-profit organisation coordinating a global consortium of
libraries to share the costs of making books open access—has pioneered a
library consortium approach.
The model used here is not unlike the membership
schemes used by OA journal publishers, but what libraries pay depends not on
the number of texts their researchers publish, but on how many other libraries join
the consortium. Basically, publication costs are shared between institutions on
a per title basis. Knowledge Unlatched estimates these
costs at around $13 to $60 per library, per book. Clearly, time will tell how
successful this approach proves.
Variations on a theme
So what is UC Press
bringing to the party? Essentially, while embracing the two primary author-side
payment models, the Press has introduced some interesting innovations. Let’s
describe its approach therefore as variations on a theme.
The first point
to make is that as a non-profit publisher subsidised by its host university, and
with its own foundation,
UC Press has been able to set Collabra’s APC at $875. This is not only significantly
lower than what commercial publishers charge, but considerably lower than PLOS ONE, the pioneering mega journal launched
by non-profit publisher Public Library of Science in 2006. PLOS ONE charges $1,350 per paper.
Moreover, only
$625 of this fee will go to Collabra, with $250 being pooled in what the publisher
calls a “Research Community Fund”. This fund is then used to pay editors and
reviewers a fee for their services. Explaining how it works to Scholastica, UC
Press’ director of digital development Neil Christensen said, “[O]n a quarterly basis we look at activities:
Reviewer A had X many decisions, Editor A had X many decisions, and for each
decision there is a point value. You take the total sum of the money in the
pool and then divide it by the total sum of the points that have been generated
for that period, and then allocate the money based on how many points or value
each individual has contributed.”
It
is this novel feature that has attracted most attention for
Collabra (see here and here for instance). But
in fact the more interesting aspect of Collabra’s model is that editors and
reviewers are invited not to take the money they have earned, but to give it
away—either by donating it to the Collabra Waiver Fund, or to their own
institutional open access fund. By doing so, they
can help researchers who do not have the money needed to publish make their
work open access too.
What this does is draw out attention to
the fact that scholarly publishing is essentially a communal and collaborative
activity, and one that works best when scientists and scholars are able to
share their findings in as frictionless a way as possible. While the Internet
has made it technically much easier
to share research, current models of open access have made it financially harder (since authors now
need money to pay to publish). As noted, this is especially difficult for those
in subjects with little in the way of funding. With Collabra, UC Press is
proposing that a possible way of mitigating this new obstacle is to invite researchers to share the costs of open access publishing amongst themselves in an equitable way.
And with this same aim in mind, Collabra plans to “pair” different research fields. As Mudditt explains
below, “One of Collabra’s core innovations is to test the thesis that we can
use income from fields with higher research funding to support those with
little or no funding. As such, this requires us to publish both in fields that
have substantial funding (such as the life sciences) and those that have far
less (in this case, social and behavioural sciences).”
The
same community-focussed approach is also inherent to the Luminos model. While its
publication fee ($15,000) is comparable to that charged by other publishers, UC
Press will subsidise the fee through a library membership scheme (research libraries are being asked to pay an
annual fee of $1,000 in order to “directly support researchers in getting vital
work into the world” and to “help ensure access to this work is open and free
to everyone”). The publishing costs will also be directly subsidised by UC
Press. As a result, it is expected that the cost to the author will be halved
to around $7,500. UC Press assumes that in most cases the author’s institution
will pay the subsidised fee, but it has also created a Luminos fee waiver fund
for those unable to obtain institutional support.
And
in a similar collaborative spirit, UC Press is working with the California Digital Library (courtesy of a $750,000 grant from the Andrew W.
Mellon Foundation) to develop a web-based open-source content management system
to support the publication of open access monographs in the humanities and
social sciences. When complete, the system will be made available to the wider community
of academic publishers, especially university presses and library publishers.
So
far as licensing goes, UC Press has decided to directly emulate what other OA
publishers are doing. All the papers published by Collabra, for instance, will be licensed
under a CC-BY licence—as they are with PLOS eLife, PeerJ, and F1000Research. And authors publishing with Luminos will be able
to choose from a range of Creative Commons licences, as they can with Knowledge Unlatched. When asked on the Scholarly Kitchen blog about the latter decision, Mudditt explained that research undertaken by UC Press (and by
Knowledge Unlatched) had “unearthed significant concerns from authors
about losing control of their material.”
In
summary, while UC Press’ OA programmes could be described as variations on a
theme, they come with some interesting innovations. These innovations remind us
that scholarly communication works best when it experiences as little friction (both technical
and financial) as possible. They also remind us that communicating research is
essentially a communal and collaborative process. And since for some authors open access introduces financial obstacles that did not previously exist, it follows that the research community needs to come
up with new non-discriminatory ways of sharing the costs of scholarly
communication.
It is also possible that today’s author-side pay-to-publish OA models may not
prove workable in the long term. The OA membership schemes being introduced by large journal publishers, for instance, seem destined to recreate the
dysfunctional market conditions that subscription publishers are accused of creating
with the big
deal. As such, it is not currently clear that open
access will solve the affordability problem that caused many to join the OA movement
in the first place.
But
the good news is that if publishers like UC Press continue to experiment, and to
innovate, both the accessibility and the
affordability problems may eventually be solved.
To
find out more about UC Press’ open access plans please read Mudditt’s answers
to my questions below.




